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Compare The Meerkat (comparethemeerkat.com) advert which advertises the price-comparison website, Compare The Market (comparethemarket.com). This is the new shorten advert! Compare The Market.com compares prices on a number of items including car insurance, home insurance, as well as credit cards, loans and mortgages. It aims to give you the cheapest quote from a number of big companies, including the AA, the Post Office and HSBC. The reason for this advert is the constant mis-spelling of Compare The Market, with users inputting Compare The Meerkat instead. The advert features a russian meerkat called Alexsandr (somtimes spelt as Alexander) who is the founder of Compare The Meerkat. He complains about the number of cheaper car insurance requests and plays the jingles for both of them. On his website, you can compare meerkats by size, their favourite hobbies and their location. Certainly one of the best advertising campaigns in recent time. But remember, if you want cheap car insurance, it’s CompareTheMarket.com.

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